Category Archives: Greenwashing

WWF: advisory to buyers and investors of APRIL issued

World Wildlife Fund for Nature (WWF) issued an advisory to buyers and investors of Royal Golden Eagle/Asia Pacific Resources International Limited (RGE/APRIL) following announcement by APRIL last week to apply its Sustainable Forest Management Policy. Last week Jikalahari and Walhi … Continue reading

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APRIL: restauration or green-washing?

Giant pulp and paper company, Asia Pacific Resources International Ltd (APRIL), announced a new “restoration project” on the heavily degraded peatlands in Kampar Peninsula, Riau province, Sumatra. Meanwhile, in the same habitat, the company keeps converting healthy peat forests into … Continue reading

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APP: moratorium or business as usual?

On 5 September, APP published Highlights of First Quarterly Progress Report for its Sustainability Roadmap 2020 launched on 5 June 2012. A nice pubblication, but behind colorful announcements, the reality on the ground shows little or no improvement. APP announces … Continue reading

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APP’s latest promise no more than protecting already protected forest

The “sustainability roadmap” issued recently by controversial Indonesia deforester Asia Pulp & Paper (APP) dramatically backtracks on a series of promises it has made – and broken – previously, an analysis by the Riau NGO coalition Eyes on the Forest … Continue reading

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New analysis supports claim that paper giant cleared part of its tiger sanctuary in Indonesia

An Indonesian NGOs coalition, Eyes of the Forest, released a report showing the photo of forest clearing occurred inside the Senepis Tiger Sanctuary announced by Asia Pulp & Paper (APP), but the paper giant says the clearing is in an … Continue reading

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The truth behind APPs greenwash: logging in its own Tiger Sanctuary

An Eyes on the Forest investigation exposed the reality behind the misleading advertisement of paper giant Asia Pulp & Paper (APP). The Truth Behind APP s Greenwash: a wood supplier (and sister company) of APP has been clearcutting tropical forest … Continue reading

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Indonesia: new report questions legitimacy of Asia Pulp & Paper’s greenwashing

A new report by an Indonesian environmental group casts doubt on Asia Pulp & Paper’s commitment to sustainability. In its corporate social responsibility reports and advertisements, Asia Pulp & Paper (APP), one of Indonesia’s largest pulp and paper suppliers, has … Continue reading

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Ecolabel backing APP greenwash

Paper made by a subsidiary of Indonesian firm Asia Pulp and Paper (APP) has been cleared of breaching EU ecolabel criteria. An official report by the European Commission has ruled that key products manufactured by Asia Pulp & Paper Group (APP) … Continue reading

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The Dutch Advertising Authority: APP adverts are misleading

Deforestation does not protect the environment. The paper giant Asia Pulp & paper Paper (APP) got its adverts forbidden in the Netherlands. The Dutch Advertising Code Commission (DACC) judged that APP’s TV and paper adverts, which positions APP as a … Continue reading

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Certifications, human rights and bad jokes

This time it’s about human rights. With a long story of environmental and human rights abuses, Asia Pulp and Paper (APP) has proven to be one of the most problematic transational companies. APP pulped around one million hectares of rainforest … Continue reading

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