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Dutch Advertising Authority: APP adverts are misleading |
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Tuesday, 15 November 2011 09:02 |
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Deforestation does not protect the environment. And the paper giant Asia Pulp & paper Paper (APP) got its adverts forbidden in the Netherlands. The Dutch Advertising Code Commission (DACC) judged that APP’s TV and paper adverts, which positions APP as a company that cares about the environment, while massively destroying Indonesian rainforests, are misleading the public. APP was running a significant amount of these adverts both on TV and in print, and the ruling means that they will no longer be able to continue them in the Netherlands. Similar adverts were broadcasted in other European countries.
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The boom of the global pellets trade is unstoppable |
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Thursday, 10 November 2011 09:13 |
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According to a study by Hawkins Wright Ltd., Kew, UK around 2.5 million tons of pellets were imported into Europe in 2010; this is 40% more than in 2009. Experts are expecting the international wood pellets trade to continue its rapid growth over the coming years. Pöyry Management Consulting Ltd., London, UK are forecasting transcontinental trade flows with a volume of 18 million tons of pellets per year for 2020.
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Friday, 11 November 2011 09:24 |
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Fragmented forests have higher emissions, says a new study published their study in Environmental Research Letters (ERL). When calculating carbon emissions caused by deforestation, researchers should not only look at what has been lost, but also emissions from the biomass that remains. That's according to researchers in the US and Brazil who have been looking at the fragmentation of the Amazon rainforest. Previous work had shown that biomass collapse at the edge of the remaining forest is significant, so Izaya Numata and his colleagues from South Dakota State University, US, and IMAZON in Brazil aimed to quantify this effect in terms of carbon emissions.
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Deforestation is a bad game |
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Wednesday, 09 November 2011 09:29 |
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Bad news for Asia Pulp and Paper (APP). The company, responsible of large-scale deforestation in Indonesia, is witnessing a wave of contract cancellations. After Mattel and Lego, also Hasbro announced a new paper-buying policy.Hasbro's new policy says it will avoid controversial sources of paper fibre, and has explicitly requested that suppliers avoid dealing with APP. Hasbro has also committed to boost its use of FSC-certified and recycled paper in toy packaging.
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